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Creativ Climat

I’ve been thinking a lot lately about the power of words in our work. Not just how we write but also what we say about the people and communities we serve. This thinking goes beyond the people-first language approach, which is critical for writing or speaking in a way that does not label or stigmatize a community. This thinking has also challenged me to examine the ways I talk …

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We’re currently looking for a creative support specialist, but that’s not what this blog post is about. Well, that’s not all it’s about. Like everything we try to do here, we approach the way we recruit, select, and develop our team members with an intense focus on learning and a healthy dose of professional humility. When I discuss humility here, I’m talking about something very basic: understanding that you …

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Over the weekend, my sister recommended that I watch the television series Siren. I was partly excited to hear the show was about mermaids due to an interest in science fiction. The beginning of season one focuses on two mer-sisters, Donna and Ryn. While out swimming close to the surface with Ryn, Donna is violently kidnapped and taken hostage by what appears to be fishermen. We soon learn that the …

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Working in a creative field can be incredibly rewarding and fun. You get to do the work you love, sometimes effortlessly, by simply working those God-given left brain muscles. However, it can also be very mentally taxing. Ever get those moments where you find yourself spinning your wheels and no matter what you try, you just can’t seem to generate a new direction or idea? It’s called a creative block. …

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A few years back I scrolled across an article that I am still not one hundred percent sure is real, but it made me think about mandatory laws requiring spouses to disclose cosmetic plastic surgery before marriage. Much like my last story, I’ll give you some history followed by my thoughts. The History: Years ago, I read an article that detailed how a man was divorcing and suing his wife …

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Later is a creeping, cunning, Siren-Decepticon. Later has this tricky way of shape shifting into something else entirely. The word “later” is actually an adjective AND an adverb (already doing The Most). It slinks through our vernacular, modifying whatever it can get its hands on: nouns, verbs, adjectives, even other adverbs. As in other situations, in language too, a modifier is intended only to enhance or just ever so slightly …

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Amid the social tumult of the mid-1960s, a small group of courageous and caring citizens made the bold statement of declaring what they believed. Those beliefs — that every person in the City of Jackson should be treated with dignity, respect and kindness regardless of their station in life — were unpopular in some circles and put some of the members of this group in physical danger. Their vision …

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There’s one common mistake that scores of leaders make. Okay, so there is more than one standard mistake, but this post will address only one. And here it is: LEADERS CAN’T MANAGE EVERY EMPLOYEE THE SAME WAY. Two researchers, Hersey and Blanchard, outlined a leadership process called Situational Leadership Theory. The concept is worth reading about in Paul Hersey’s book The Situational Leader and on the Center for Leadership Studies …

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Comic Sans is a font that people love to hate. I’ll admit it—I myself am one of those haters. But I didn’t know the backstory of this designer-despised font until I came across a video called “A Defense of Comic Sans.” If you’re at all interested in typography, it’s worth a watch. Michael Stevens talks about how Comic Sans was created in 1994 by Vincent Connare when Melinda Gates asked him …

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Last weekend, we had our annual team retreat in New Orleans. Yes, we actually worked while we were there. Probably because Mardis Gras hadn’t yet begun, but also because we tend to be fairly responsible professional adults. Fairly. Our home for the weekend was a partially renovated duplex near the French Quarter that had lots of character but not a lot of insulation, which meant there was liberal use of …

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Research and development. Trial and error. Risk and reward. They’re all a part of doing business, no matter what business you happen to be in. Our commitment to learning at Fahrenheit Creative Group stems from that reality. We invest in new ideas and opportunities, always seeking to increase value for our clients, sharpen our professional skills, and grow our business. Sometimes all three of those things happen. Sometimes only one of …

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There’s a lot of attention given to leaders. In fact, there are endless books written on the top, bordering on leadership overload. According to Gary Yukl, one of the most prominent and profound leadership researchers in the world, there are as many definitions of leadership as there are researchers working to define the concept. And yes, leadership is extremely important. But, what about the followers? After all, a leader can’t …

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I just wanted to post a quick word of congratulations to the fellow graduates of the 2017 SBA Emerging Leaders Executive Training Program, listed in the Mississippi Business Journal article below. I wish each of them great success in the years to come. 6 graduate from SBA Emerging Leaders Executive Training Program After spending eight months and more than 100 hours of work in evening classes, six small businesses will graduate …

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It’s hard to believe it has been three years since I read this New Yorker article chronicling the graphic and traumatic experience of Kalief Browder, one of the most courageous humans to ever live. We are five episodes into the six-episode Netflix series, Time: The Kalief Browder Story, and the depth and detail of Kalief’s story, especially the tale of his life post-exoneration, are troubling, tragic, and terrifying. If you have not …

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How we can help you elevate Mississippians to a higher degree by Jim Mchale, President and CEO of the Woodward Hines Education Foundation   When I moved to Mississippi from Michigan less than two years ago, I was delighted by the warm reception I received from so many. I was welcomed mightily. Thank you to the funding community, including-foundations like the CREATE Foundation and Phil Hardin Foundation, to companies like Ingalls Shipbuilding, Entergy Mississippi, and …

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Disclaimer: This post is really just way for me to share some dope new and old school hip-hop videos, but you might find something of value. Actually, you’ll definitely find some value. Enjoy. “In my city, they have a ball, but no, not me, ’cause after all, I work.” – Phonte/Foreign Exchange, Asking for a Friend Why do you go to work (check out the Kool Moe Dee video below)? No, seriously, …

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How many times have you heard someone give a motivational speech and say with authority, “It’s not the destination, but the journey that matters” or “life’s a journey, not a destination”? Well, let’s say this idea is true. How does it play out? If the destination doesn’t matter, then as I’m falling off a cliff with the ground quickly rushing towards me, do I take a fraction of a second …

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So, basically, all I have to say is watch these videos and shout out to GJAC. Later. Author Jason Thompson Jason Thompson is co-founder and principal of Jackson, Mississippi-based marketing and communications firm Fahrenheit Creative Group, LLC. A graduate of the Sally McDonnell Barksdale Honors College at the University of Mississippi, Jason has spent more than ten years honing his design and development skills to be able to lead a …

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Capital Area Human Services (CAHS) has been awarded a major grant for opioid misuse prevention targeting women and girls in the greater Baton Rouge region. The three-year, $300,000 competitive grant, was awarded by the U.S. Department of Health and Human Services (HHS) Office on Women’s Health (OWH). “This award provides an excellent opportunity to collaborate with our community partners to improve prevention practices to reduce opioid dependence and opioid overdoses. …

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The world ends. Or at least it can feel that way. This, like many if my random revelations, has an odd derivation. I have very excited about seeing The Foreign Exchange (TFE) live at this show in Charlotte. If for some odd reason you are not a fan of The Foreign Exchange, please watch this and listen to this and then come back and finish reading this post. I’ll wait. …

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See spot. Good. Don’t see spot. See spot run. See spot run your business into the ground. Seeing spots is healthy. I’m not referring to ocular health. If you’re seeing actual spots, you should immediately consult your optometrist. However, if you are an entrepreneur, manager, or really anyone at any level working in any organization, you should be actively trying to find the spots that you aren’t seeing. The blind …

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I recently stumbled upon a headline on forbes.com that read “New Report: Women CEOs Make More Than Men”. This headline caught my eye… but not for the reasons you might think. You may believe some celebration is in order, however, I’m not ready to party just yet and I don’t think you should be either. I am afraid that people will read this headline rather than the entire article. Or, …

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There’s a lot of talk about thought leadership. Many nonprofit organizations and leaders often speak about ways to position themselves as “thought leaders” in their respective fields or service areas. The term “thought leader” is slightly deceiving. It means more than just producing good ideas, speaking at conferences, or attracting new followers to a social media network to share insight on a topic. In the nonprofit community, thought leadership does …

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Have you ever been in your car and heard a strange sound? Something that was just a little off…a little shaky…a little weird? When this happens the first thing that comes to mind is “What is wrong?” The second: “How much will it cost?” The same situation can occur in businesses. As companies grow and take on newer and larger clients they must be sure to fine tune every aspect of the …

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“How a product performs is our single measure for what stays on our shelves and what goes.”   Author Jason Thompson Jason Thompson is co-founder and principal of Jackson, Mississippi-based marketing and communications firm Fahrenheit Creative Group, LLC. A graduate of the Sally McDonnell Barksdale Honors College at the University of Mississippi, Jason has spent more than ten years honing his design and development skills to be able to lead …

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I know most people are over Pepsigate by now. That’s how the 24-hour news cycle works, I guess. I pulled some quotes from an article in the Atlantic (How on Earth Does an Ad like Pepsi’s Get Approved? written by Joe Pinsker) a few weeks ago because I think there are some valuable lessons to be drawn that may have gotten lost in the initial shock and outrage (not to dismiss the …

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I learned early in my college career that if I wanted “real-world experience” I needed to get out into the real world. I was fortunate enough to have an incredible professor that not only arranged an interview for me at a local television station, but she also went to the interview with me to ensure that I would really benefit from the opportunity. The internship was unpaid. However, what I …

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I never interned while I was in college, so I missed that whole experience. After six years, I have gained plenty of experience being on the other side of the internship equation, and as an employer (i.e. the offerer of internships), I have gleaned a few things from some extremely pleasant interns and other excruciatingly painful internship periods that may be helpful to other small businesses thinking about offering an …

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On Wednesday, March 22, 2017, the National Network of Public Health Institutes (NNPHI), working in coordination with numerous other health organizations, will convene the 2017 National Conference on Tobacco or Health (NCTOH) bringing together approximately 1,800 tobacco control and public health professionals at the Austin Convention Center in Austin, Texas. Get the press release » Author Jason Thompson Jason Thompson is co-founder and principal of Jackson, Mississippi-based marketing and communications firm …

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Education Services Foundation, a nonprofit working to help Mississippi students plan and pay for college, has announced that it is changing its name to the Woodward Hines Education Foundation (WHEF). The new name honors the vision and legacy of Jack Woodward and J. Herman Hines, both Mississippians instrumental in originally forming the foundation as a catalyst for improving access to postsecondary education for residents across the state. “With this name …

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At some point, every organization will experience some type of crisis. The crisis may be minor – like you post the wrong pricing information on social media. Or, the crisis may be major – like the one Delta Airlines is experiencing right this moment due to its a sitewide system outage (that currently has me stranded at DCA waiting to get to Atlanta and then home to Jackson). The first …

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Transition –   1. movement, passage, or change from one position, state, stage, subject, concept, etc. to another; change   2. Music   a. a passing from one key to another; modulation   b. a brief modulation; a modulation used in passing   c. a sudden, unprepared modulation   3. the most confusing time in anyone’s life…ever Everyone in this world has gone through some sort of transition in their life; whether it’s from one school …

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One thing I’ve continued to learn since joining FCG is that the most important part of designing a website isn’t composing something that is aesthetically beautiful/appealing (although we think we’ve made some pretty beautiful websites) but crafting an intuitive and meaningful user experience. At the start of any website project, we take the time to dig into the gritty details of structure and function before we even start to think …

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Disclaimer: I usually don’t waste time writing open letters to corporations unless there is some gross violation of civil or human rights. This letter is definitely not that. However, there are some larger points that I felt could be made by sharing some of the horrible experiences I’ve had an Enterprise. To the Enterprise Holdings Leadership Team: I’ve recently had a terrible string of rental experiences at Enterprise. I want …

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If you asked me what I do, I’d probably tell you I work with an awesome team of creatives to solve tough problems for great clients. But if you asked me what business I’m in, I’d tell you something different. Because I’m in the customer service business. And if for some reason you’re not, then you may not be in business for long. We spend a lot of time talking …

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The Netflix series Last Chance University is arrestingly interesting. It’s also maddeningly disappointing, gut-wrenchingly frustrating, and unfortunately truthful. If I were able to watch Last Chance University for pure entertainment, like I’m sure so many people can, it wouldn’t be so difficult to accept. And although this is rather off-topic for our blog, I feel the need to share. So I will. And I’ll do my best to put a nice …

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Communication is essential to foster strong and productive relationships with team members and stakeholders. When our message isn’t clear, it effects outcomes and success rates. Ensuring communication is clear and concise can be a huge challenge. The solution to encouraging success through communication is by being frequent and effective.   Frequency   Frequently communicating means everyone stays on the same page. Organizations operate more smoothly when no one is left …

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So, this is a very random post. Kind of. We devote the last 30 minutes of our day every Friday to writing (or preparing to write or thinking about writing or thinking about preparing to write – you get the picture). Unless of course our perfect world is disrupted by work, which happens from time to time (can you believe it?). As I was preparing to think about what I …

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Cartoons are normally the last place we expect to find some sort of worthwhile life lesson but there is one series that I recently revisited from my childhood (Netflix FTW!) that made me think about how we as marketers have to sometimes take failure in stride and keep pushing through. When I was a kid in the 90’s, I wasn’t overly concerned about providing graphic design and social media marketing …

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Toward the end of Ed Catmull’s Creativity, Inc., Catmull includes a chapter dedicated to tech and design legend Steve Jobs. In that chapter, Catmull shares an exchange between Jobs and a Pixar director where Jobs compares the characters in a film in progress to Saturday morning cartoon characters. Now I am a fan of Saturday morning cartoons. Some of the best hours of my life were spent in front of a television …

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I’ve seen the phrase “leading from behind” a lot. I never knew the derivation, so I did most of us do when curiosity strikes us while surfing the internet – I Googled it. I quickly learned that although many people attributed the phrase to Nelson Mandela, he never actually said it. And there was quite a bit of debate over if it was a positive or negative method of leading. …

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We didn’t win last week. Technically, one of our clients didn’t get the win it was seeking, but from our perspective, when one of our clients doesn’t achieve its goals we don’t achieve ours. You’ll notice that I didn’t say we, or our clients, lost. Because we didn’t lose. True, we did not get the result we were seeking last week, and that’s not something we’re happy about. We did, …

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But the App Store’s middle class is small and shrinking. And the easy money is gone. I found this article (Life and Death in the App Store by Casey Newton) on Longform.org (a great place to find awesome literary and journalistic jewels) and was very intrigued for a few reason. First, the struggles of the Pixite, the company that the article features, are directly related to the need to create a sustainable business …

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Everyone wants to go fast, but fast doesn’t always win (see Aesop’s The Tortoise and the Hare as told through this classic Walt Disney cartoon). Paul Graham outlines a basic truism for business growth in his post Startup = Growth: For a company to grow really big, it must (a) make something lots of people want, and (b) reach and serve all those people.  First, your business doesn’t have to …

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What does best in the world mean? Seth Godin poses that question in “The Dip” episode of his Startup School podcast. The concept of “the dip” is interesting enough to be explored at length another time, but my attention was arrested with the idea of being the best in the world. To quickly summarize, Godin defines the terms in this way and in this order: The world: the only …

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Generation FREE, Mississippi’s youth-led tobacco prevention program is ready to launch its 2016 Inspiring Future Leaders Youth (iFLY) Conferences. This conference provides seventh and eighth-grade students with the opportunity to participate in interactive, hands-on activities that will help them develop important communication, leadership, and team-building skills. “Each year, over 1500 students from across the state attend the iFLY Conferences to learn the latest communication and leadership trends,” said Frederick …

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The last remnants of lit cigarettes legally allowed in Baton Rouge’s bars and casinos could soon turn to ash if the Smoke-free East Baton Rouge campaign is successful in creating an East Baton Rouge Parish ordinance to prohibit smoking in all workplaces. A group of doctors, public health officials, bar owners, musicians and others announced Tuesday they want Baton Rouge to tighten smoking laws, citing public health and quality-of-life benefits. …

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This is a repost from one of our good friends, and a very talented designer/artist, Chris Jones of SeeJones Creative.  I Am Not My Job So…about a week ago, I parted ways with my employer. There wasn’t anything bad that happened. I actually liked working there, but tough decisions had to be made and that position is no more. I had no hard feelings. I thought about making an announcement …

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Here are six surprising facts you might not already know about how the creative mind works, which can hopefully to get your own creative juices flowing:   1. Workplace clutter makes you more creative. Here’s a creativity fact Martha Stewart certainly wouldn’t agree with: clutter actually makes you more creative. Research by the University of Minnesota discovered people in a disorderly room were more creative than those in an orderly …

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