We are in the height of the technology age, where phones are used for everything except calling, cars park themselves, and social media is the number one source of information. A strong social media presence is essential in the marketing efforts of nonprofits and small businesses, so it is important that you have social media expert on staff or outsource to an agency with expertise in inbound marketing through social …
Social Media
Earlier today I was randomly navigating from article to article, and I landed on a short piece by David Berkowitz titled Why Snapchat’s 3V Advertising Model Is Flawed. Full disclosure: I’m not on Snapchat, and the older I get, the less knowledgeable I become about emerging and new social media platforms. For example, my awesome interns hipped me to Dubsmash and shout out pages on Instagram, both of which turned out to …
Creating content on a regular basis for your company’s website, blog, and social media channels is no easy task. Therefore, our strategy focuses on efficiency and effectiveness. We understand that our fans, like us, are inundated with emails, updates and countless other sources of information every day. To avoid irking them with long and seemingly useless updates, we churn out content that is simple, relevant, brief and valuable. Here are …