“…by always quoting works out of the context the public forgets that they have a context.” – Theodore Gioia Theodore Gioia makes a very salient point in this article about the use of classical music in commercial advertising from the Los Angeles Review of Books. Before I journey further into this idea, I encourage you to read the article, which although veers significantly midstream, presents a rather appalling picture of …
Digital
We are in the height of the technology age, where phones are used for everything except calling, cars park themselves, and social media is the number one source of information. A strong social media presence is essential in the marketing efforts of nonprofits and small businesses, so it is important that you have social media expert on staff or outsource to an agency with expertise in inbound marketing through social …
One thing I’ve continued to learn since joining FCG is that the most important part of designing a website isn’t composing something that is aesthetically beautiful/appealing (although we think we’ve made some pretty beautiful websites) but crafting an intuitive and meaningful user experience. At the start of any website project, we take the time to dig into the gritty details of structure and function before we even start to think …
But the App Store’s middle class is small and shrinking. And the easy money is gone. I found this article (Life and Death in the App Store by Casey Newton) on Longform.org (a great place to find awesome literary and journalistic jewels) and was very intrigued for a few reason. First, the struggles of the Pixite, the company that the article features, are directly related to the need to create a sustainable business …
Earlier today I was randomly navigating from article to article, and I landed on a short piece by David Berkowitz titled Why Snapchat’s 3V Advertising Model Is Flawed. Full disclosure: I’m not on Snapchat, and the older I get, the less knowledgeable I become about emerging and new social media platforms. For example, my awesome interns hipped me to Dubsmash and shout out pages on Instagram, both of which turned out to …
Creating content on a regular basis for your company’s website, blog, and social media channels is no easy task. Therefore, our strategy focuses on efficiency and effectiveness. We understand that our fans, like us, are inundated with emails, updates and countless other sources of information every day. To avoid irking them with long and seemingly useless updates, we churn out content that is simple, relevant, brief and valuable. Here are …