“…by always quoting works out of the context the public forgets that they have a context.” – Theodore Gioia Theodore Gioia makes a very salient point in this article about the use of classical music in commercial advertising from the Los Angeles Review of Books. Before I journey further into this idea, I encourage you to read the article, which although veers significantly midstream, presents a rather appalling picture of …
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We are in the height of the technology age, where phones are used for everything except calling, cars park themselves, and social media is the number one source of information. A strong social media presence is essential in the marketing efforts of nonprofits and small businesses, so it is important that you have social media expert on staff or outsource to an agency with expertise in inbound marketing through social …
Creating content on a regular basis for your company’s website, blog, and social media channels is no easy task. Therefore, our strategy focuses on efficiency and effectiveness. We understand that our fans, like us, are inundated with emails, updates and countless other sources of information every day. To avoid irking them with long and seemingly useless updates, we churn out content that is simple, relevant, brief and valuable. Here are …